Are Brand Keywords Valuable For Every Audience? [Case Study]

Are Brand Keywords Valuable For Every Audience? [Case Study]

How do you keep repeat buyers and first-time customers engaged and still save a few bucks? Read on for a new perspective on brand search.

Brand Strategy Deliverables [The Definitive Guide]

In this video, I’m going to show you the three levels of brand deliverables and the
23 individual elements you need to consider.

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What are the deliverables of brand strategy?
Deliverables for visual branding is straightforward because you can see them,
but brand strategy deliverables are less tangible so it can be difficult to know
what you need to provide your client.

With that, here’s what you’re going to learn:

First, I’m going to show you how planning deliverables and execution
deliverables differ and why you need to decide your position.

I’ll highlight your customer journey and why it’s critical for you to decide the role
you’ll play in that journey.

Then, section by section, element by elements, I’ll go through the 23 branding
deliverables you need to consider if you are providing brand strategy to your

From poisoning to personality, messaging to brand Identity, marketing strategy
to content execution, I’ll cover everything your audience will be thinking about,
and things they won’t.

By the end of this video, you’ll have a clear understanding of where you’re
audience is going, what they’ll need and what role you’ll play in those

Want to dive deeper? Check out the full article below.

0:00 What are the deliverables of brand strategy? [The Definitive Guide]
0:54 Sections Of Brand Strategy
1:39 Your Audience Is On A Journey
2:48 Section #1 – Brand Strategy Deliverables
3:10 Deliverable #1 – Internal Brand
3:43 Deliverable #2 – Audience Persona
4:20 Deliverable #3 – Solid Competitive Analysis
5:04 Deliverable #4 – Unique Positioning Strategy
5:33 Deliverable #5 – Human Brand Persona
6:24 Deliverable #6 – Messaging Framework
7:03 Deliverable #7 – Storytelling Framework
7:49 Deliverable #8 – Brand Strategy Guidelines
8:14 Section #2 – Brand Identity Deliverables
8:25 Deliverable #9 – Logo
9:06 Deliverable #10 – Typography
9:33 Deliverable #11 – Colour Palette
10:03 Deliverable #12 – Image Style
11:02 Deliverable #13 – Iconography
11:28 Deliverable #14 – Style Guide
11:52 Deliverable #15 – Digital Collateral
12:10 Deliverable #16 – Physical Collateral
12:30 Section #3 – Marketing Plan And Execution Deliverables
14:29 Deliverable #17 – Channel Analysis
15:02 Deliverable #18 – Marketing Plan
15:27 Deliverable #19 – Artwork
15:51 Deliverable #20 – Content
16:19 Deliverable #21 – SEO
17:04 Deliverable #22 – Ad Placement
17:32 Deliverable #23 – Analytics And Reporting

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Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.

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Ranking Client Number 1 in Google SEO Case Study Summary

In this video, I’ll outline what I did to get my client to move from page 2 of Google to Page 1 position 1. To get to position 1, I made technical recommendations, created an SEO audit, and made keyword changes to improve the page’s visibility in Google.

What are Branded Keywords? | How to Rank Website on Google First Page? | Ultimate SEO Glossary

In this new video of Ultimate SEO Glossary, I will share some useful information about what are branded keywords. Brand Based keywords are a little different from Generic keywords due the purpose they primarily service. Perhaps that’s the reason why big brands are always into perfect segmentation of branded keywords for their promotion and generic keywords for consideration based targeting.

If you want to rank on top of the Google First page, it’s important to understand the targeting strategy for Generic & brand-based keywords.

Don’t Forget to check out my Free SEO Tools as well;

If any questions, reach out to me;
WhatsApp: +92 323 2877850

What are branded keywords?

Branded keywords are a company specifically chosen to represent its product or service. These keywords are often used in advertising and on websites and can help attract customers to your business.
There aren’t many restrictions on what can be branded as a keyword, so you can use any relevant word for your business. However, choosing specific and relevant keywords for your market is important because if they’re not, people will likely miss them when searching for your products or services.

How do you use branded keywords?

Branded keywords are one of the most important components of a successful online marketing campaign. They’re words or phrases that your business uses to distinguish itself from its competition, and they’re often used in conjunction with other marketing strategies like search engine optimization (SEO).

There are a few things you need to keep in mind when using branded keywords in your SEO efforts:

1. Make sure your branded keywords are relevant to your business.

2. Choose high-quality, keyword-rich phrases.

3. Use them strategically throughout your website and content marketing campaigns.

What are the benefits of using branded keywords?

Branded keywords can be a powerful tool when used correctly. You can create more effective content and drive traffic to your website by identifying and targeting specific brand names and trademarks. Here are some of the benefits of using branded keywords:

1. Increased Visibility: When you use branded keywords in your content, you help increase your site’s visibility. Search engines index and rank branded keywords higher than generic ones, making them more likely to be found by potential customers.

2. Higher Rankings: When your content is ranked for relevant branded keywords, it appears higher on search results pages. This can lead to increased traffic and conversion rates.

3. Improved Conversion Rates: Using branded keywords can improve your website’s conversion rate by attracting more qualified leads. In addition, branded keywords can help improve the relevance of your website’s content across all search engines.

4. Higher Rankings on Social Networks: When you include branded keywords in your content, they appear in social media feeds and search engine results pages (SERPs). This increases the chances that potential customers will find and share your content with their friends and followers.

Branded vs Generic Keywords

When creating a blog for an article about branded and generic keywords, it is important to remember the distinction between them. Generic keywords are not specifically related to a certain product or service. Unfortunately, this means there is no specific market for these keywords, making them less desirable to search engine marketers (SEOs).

On the other hand, branded keywords are specifically related to your product or service. This makes them more attractive to SEOs because they can target people looking for what you have to offer. It’s also important to remember that not all branded keywords are created equal. You want to ensure that your chosen keyword is relevant to your business and will help you attract customers.

All Queries Answered About;
1. Branded Keywords
2. Brand Name Keywords
3. What Are Branded Keywords
4. Bidding On Branded Keywords
5. What Is Branded Keyword
6. How To Use Branded Keywords
7. How To Rank In Google
8. How To Rank On Google First Page
9. How To Rank Website On Google First Page
10. How To Rank On Google Fast
11. How To Rank On Google 2022
12. Improve Google Rankings

How To Get FREE Organic Website Traffic In 90 Days (0 – 10k Visits CASE STUDY)

In this “How To Increase Organic Traffic To Your Website” video, I go over the exact SEO strategy we used for one of our clients (case study) to take their local business website from generating 100 visitors to over 10,000 visitors a month from organic traffic.

Using this SEO strategy not only did we increase our client’s inbound website traffic by 100x but we also more than tripled their monthly revenue.

This exact strategy works whether you’re a local business or a national brand/ E-commerce looking to boost & increase your website’s relevant traffic from Google.

In this video I take you through the whole case study of all the foundational SEO we implemented for our client and how we implemented our strategy to take them to the next level.

Make sure to watch till the end so you can implement this exact SEO strategy on your website or your client’s website.
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