How to Use YouTube Ads to Support SEM: A Step-by-Step Guide
Marketers are always seeking better and more effective marketing initiatives. Here's how YouTube Ads can help strengthen brand awareness and SEM efforts.
How to Put Ads on your YouTube Videos
Want to put ads on YouTube videos?
Step one is to join the YouTube partners program. You just 1000 subscribers and 4000 hours of watch time of your videos in 12 months time.
Once you hit that milestone, you can apply to become a YouTube partner.
Once you are in the partner program, you can use the YouTube creator studio to put ads on YouTube videos. You can turn this option on or off per individual video or set it to channel-wide.
You can also decide how ads are shown on your videos. There are pre-roll, mid-roll, and post-roll ads and there are different ad types. You can choose these for each video or channel-wide.
Learn my 3 step content strategy that can quickly grow any YouTube channel and generate leads for any business.
Free training: https://bit.ly/tubementorcreatechannel
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YouTube Ads Tutorial – 13 Steps for Setting Up Your First Ad
⌚ Want to skip to a particular moment in the video? Use the timestamps below!
00:00:00 // Why you should advertise on YouTube
00:00:59 // 6 types of YouTube ads
00:04:16 // Step 1. Create your accounts
00:04:31 // Step 2. Connect your YouTube channel to Google Ads
00:05:35 // Step 3. Create your campaign in Google Ads
00:05:47 // Step 4. Choose your campaign goal
00:06:37 // Step 5. Select your campaign type
00:07:03 // Step 6. Determine how much you want to spend
00:07:53 // Step 7. Select where your ad will appear
00:08:29 // Step 8. Define content exclusions
00:09:04 // Step 9. Add related videos to your ad
00:09:52 // Step 10. Define your targeting
00:10:54 // Step 11. Specify your bid
00:11:21 // Step 12. Pull together your ad creative
00:12:45 // Step 13. Review your ad and launch
00:13:08 // Conclusion
This is the beginner YouTube ads tutorial you didn’t know you needed. In this video, Jess covers the basics of paid promotion on YouTube, including:
The benefits of advertising on YouTube
The different types of ads you can choose from
How to run your first ad campaign
YouTube gives businesses a huge opportunity to reach their ideal customers with their videos. After all, people turn to YouTube for just about everything, whether they want to learn a new skill or just be entertained.
According to the platform’s data, people around the world watch more than one billion hours of video each day. In addition, research from Google shows that 70% of people decided to shop with a business after seeing that business on YouTube.
Ads are a great way for you to get in front of engaged video viewers. You have a bunch of ad types to choose from when you’re ready to create a YouTube ads campaign.
These ad types include:
Non-skippable in-stream ads
Skippable in-stream ads
The beauty of YouTube ads is that if you use Google Ads already, you can pretty seamlessly start advertising on YouTube. You’ll just want to connect your YouTube channel to your Google Ads account. This opens you up to more measurement opportunities and really cool features using the data shared between platforms.
Continue learning about YouTube by watching the related videos on our channel and reading content on our website (linked below).
Check out these videos to keep learning!
How to get more YouTube views organically ▶ https://youtu.be/27LxxLNfWHg
YouTube keywords overview ▶ https://youtu.be/Q1HbYreV-XA
We also have written content on our website!
Benefits of YouTube advertising ▶ https://www.webfx.com/social-media/learn/benefits-of-youtube-advertising/
Ad targeting options on YouTube ▶ https://www.webfx.com/social-media/learn/youtube-ad-targeting/
Cost of YouTube advertising ▶ https://www.webfx.com/social-media/pricing/how-much-does-youtube-advertising-cost/
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▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/
YouTube Ads Tutorial To Promote Your YouTube Videos and Your Channel
Check out my YouTube Advertising Tutorial that shows you how to use Google Ads to promote YouTube videos and your YouTube channel. You can run YouTube In-Feed Video Ads using your Google Ads account and you can promote your actual YouTube videos to people, which will allow you to reach new people and grow your channel. If you are looking for Google AdWords for YouTube channels and YouTube videos, look no further than this video, which will give you the keys to success. It can be difficult to reach new people and drive new subscribers with YouTube Ads and Google Ads, but this is a great way to do it. One of the most common questions is how to promote your YouTube channel and you can do it this way.
YouTube Advertising: How to Run Your First Ad
Want to start running ads on YouTube? Not sure how to get started? In this video, expert@AllieBloydprovides a complete step-by-step tutorial for setting up and launching your very first YouTube ad. You’ll discover the basics, like how to set up your YouTube channel and Google Ads account, as well as how to link your accounts to track performance. You’ll also learn how to set up a new campaign from start to finish, including choosing proper targeting and how to track your conversions. Plus, you’ll learn one important myth about YouTube placement ads that may impact your campaign choices.
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Find Resources and Tools Mentioned In this Episode
— How to Script Videos for Social Media in 5 Steps
https://www.youtube.com/watch?v=baZq1WVgwgc &list=PLyqdnWmgSb_ZSrcrMYrHZ12jEzGLV6DR1 &index=1
00:08 Step 1: Create a YouTube Channel
00:38 Step 2: Create a Google Ads Account
01:38 Step 3: Link Your YouTube Channel and Google Ad Account
02:04 Step 4: Chose a Video to Run as an Ad
02:43 Step 5: Create a Google Ad Campaign
03:16 Step 6: Select Ad Budget, Inventory, and Network
05:13 Step 7: Select Conversions
05:47 Step 8: Select Audience Targeting
07:24 Step 9: Select Bidding Amount
07:51 Step 10: Select Video Ad Options
08:46 Step 11: Analyze Video Ad Performance
#SocialMediaMarketing #VideoMarketing #YouTubeAds
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