Here is the course! https://join.chaddo.com/reputation

In this video, we will go over what SEO for influence is and how it can benefit your growing business. Growing a business in 2022-2023 is very tough and competitive, and you will need to make sure you have someone watching your back online. That’s why I’m introducing the concept of SEO for influence or Online reputation management. It will become a more and more popular agency niche as more and more businesses start using the services. Most companies in today’s competitive online environment have an agency that does reputation management because it’s nuanced and different from what the average business owner always wants to deal with. So you can position yourself as selling an online protection service to give business owners that receive fake reviews a good piece of mind that someone is watching their back online.

Previous Video: https://www.youtube.com/watch?v=oZu049956x0 &t=101s

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In the final episode of our Digital Marketing 101 series, CTO, Manick Bhan, discusses SEO reputation management. What shows up in Google is the most important part of your brand’s online reputation. So if a negative article or review is published about you online, SEO can help shape online narratives to your advantage. Watch this short video to learn more about how reputation managers use SEO to protect your brand reputation.

For more in-depth insights on Reputation Management, check out this page: https://linkgraph.io/seo-reputation-management/

Why do brands need a reputation management strategy?
Maintaining a positive brand reputation is an essential part of any marketing strategy, but no brand has full control of how they are written about or perceived online. Getting negative attention on the internet can happen suddenly and be difficult to anticipate, but negative content or bad reviews do have major consequences for brands, particularly if they show up in online searches. Reputation management companies monitor brand mentions on web pages and mitigate the damage that negative content may cause. Through SEO, public relations, link building and other strategies, reputation managers can help shape online narratives by influencing the content that appears in top search engine results.

This video is a complete SEO for beginners walk through and guide.

So if you’re new to search engine optimization, and want a crash course, this SEO tutorial is for you.

Here are some of the things that I’ll go over in this new video:

First, I’ll show you how to get started with keyword research. It doesn’t matter if you’re an SEO newbie or SEO expert, keyword research is HUGE. And in the beginning of the video you’ll see how to find the right keywords for you.

Then I’ll show you how to create epic content around each of the keywords that you just found. In the old days of SEO, as long as your on-page SEO was in place, you could rank. Not anymore. To rank on the first page of Google today, your content needs to be LEGIT.

Next up, you’ll learn how to optimize your content for users and search engines. This step includes a ton of tactical examples from my experience.

Finally, I show you how to optimize your post for SEO. This is the exact checklist that I use to optimize my own blog content at Backlinko. And it works.

All in all, you’ll have an SEO beginner’s guide that you can use to help rank your site on the first page of Google. Enjoy!

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