Your PPC Reentry Plan: 3 Ways to Proceed with Paid Search Campaigns
Looking to reenter your PPC ads back into the SERPs? Here are three courses of action you can take to get your paid search campaigns up and running.
Ad Schedule Google Ads Best Practices – Surfside PPC Marketing Lesson #12
When it comes to Google AdWords ad schedule best practices, this video goes over everything you need to know. You can set a google ads ad schedule with ease through the interface or through the editor. You don’t necessarily need to set a schedule, but if your business is only open during certain hours, if you notice that certain days perform much better than others, or if you know that certain hours of the day are not as profitable for your business, then you might want to set an ad schedule in Google Ads.
AdWords Ad Schedules have been a best practice for a lot of businesses for a long time. If you can only accept calls from Monday through Friday, 9:00 am to 5:00pm, then you know that you shouldn’t run your Google Ads campaigns outside of that schedule. Google Ads Ad Scheduling is very easy and they even have built in options based on the most popular options that other advertisers utilize. In order to create an ad schedule, all you need to do is go to your Google Ads campaign, click on Ad Schedule to the left hand side, set your schedule, and click Save. You can also remove an AdWords Ad Schedule at any time. There is no best time to run Google Ads, but there might be days and hours that are the best for your particular business.
Create an ad schedule: https://support.google.com/google-ads/answer/6372656?co=ADWORDS.IsAWNCustomer%3Dfalse &hl=en
About ad scheduling: https://support.google.com/google-ads/answer/2404244?co=ADWORDS.IsAWNCustomer%3Dfalse &hl=en
For campaigns with “All features” enabled, you can use the ad schedule to:
Specify certain hours or days of the week when you want your ads to show.
Set bid adjustments to increase or decrease your bids for specific days and times.
By default, your AdWords campaigns are set to “Show ads all days and hours.” This means your ads are eligible to appear throughout each calendar day. Keep in mind that if no one searches for your keywords at the specified time or day you scheduled, your ads are not going to show.
Thanks for watching Ad Schedule Google Ads Best Practices, which is Surfside PPC Marketing Lesson #12!
What PPC Specialists Do
Wondering what PPC specialists do? You’re not alone.
In this video:
00:00:00 // Introduction
00:00:37 // What is PPC marketing?
What does a PPC specialist do for businesses?
00:01:33 // 1. Build a PPC strategy based on your business needs
00:02:03 // 2. Research keywords and audiences for ad targeting
00:02:49 // 3. Create ad copy and design multimedia elements for ads
00:03:39 // 4. Manage bids to maximize return on ad spend
00:04:25 // 5. Track campaign performance and report updates
00:05:28 // Conclusion
PPC stands for pay-per-click, which is a form of digital advertising in which you pay when someone clicks on your ad.
If you’ve spent time on Google, social media, Amazon, or any other websites that allow ads, you’ve probably seen a PPC ad.
A PPC specialist manages your PPC campaigns, which includes your bids, ad design, ad copy, ad targeting, and so much more.
We’ve broken down everything you need to know about what PPC specialists do in this video, so whether you want to manage your own campaigns or hire someone to manage them, you’ll know what to expect.
Of course, this isn’t a definitive list of what PPC experts do, but it’s a great overview of their day-to-day responsibilities.
Check out the links below for more resources about what PPC agencies do.
–What to know before hiring PPC experts
–PPC basics guide
–PPC management guide
–PPC management services at WebFX
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Adjust Bids By Placement For Top Of Search (With Amazon Ads)
Adjust Bids By Placement ►► ►► Get Instant Access To Your Free PPC Tools → https://www.sponsoredprofit.com/freetools
First watch the video: Amazon Advertising Campaign Bidding Strategy (3 Types) https://youtu.be/oV-Znn_r39Y
Second watch the video: How To Adjust Bids By Placement With Amazon Advertising (2 Ways) https://youtu.be/ogwmg1WzRe4
In this third video related to bidding strategy, we talk about how to adjust bids by placement for top of search. We’ve had a lot of questions regarding this tactic, so hopefully this third video will clear things up.
At Sponsored Profit, anytime Amazon provides a new way of targeting, we set up a dedicated campaign to take advantage of that new capability.
This week, we explain how to set up single keyword campaigns to get your ads to the top of the search results, as well as product detail page ad placements.
Monitoring and optimising your placement settings can help get you one-step closer to achieving your goals with PPC.
How to Skyrocket Your Google Adwords ROI | PPC Advertising Tips
Are you spending money on google adwords? If so, here’s a step by step formula on how to make the ads more profitable.
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The first thing I want to educate you about is SKAG, Single Keyword Ad Group. If you have a hundred keywords in one ad group, what’s going to happen?
Your ad text isn’t going to be related to all of those keywords. But on the flip side, if you only have a handful or one keyword related to one ad copy, what’s going to happen?
That ad copy is going to be so relevant to that keyword, that you’re quality score’s gonna skyrocket, people are going to click on it, you’re going to save money, and you’re going to convert better. So instead of writing the same ad text for hundreds and hundreds of keywords, write the same ad text for one keyword, or a handful of keywords max. But, ideally, just one keyword. That way, it’s specific each and every single time to the keyword you want to bid on. The second thing I want to teach you about is a landing page optimization. Why does AdWords ROI have to be related to your ads purely? That’s a bunch of BS.
That’s what everyone thinks, oh we have to fine-tune our ads and keep tweaking and adjusting our bids. And, yes, I’m not saying you don’t have to do that. But, you’re going to cap out on optimizing your ads. Eventually, the real ROI is going to be your landing page, your product that you’re selling, the offering that you’re going to make.
Also, optimize that landing page. And the way you do that is you install Crazy Egg. With Crazy Egg, it’ll show you how far people scroll down, where they click, they provide you with reports like heat maps.
You’ve heard me talk about Crazy Egg tons and tons of times. Of course, I wouldn’t be talking about it if it didn’t benefit you. Plus, I also own the company, so that’s a plus for me as well. But check it out, it’s useful. Once you have all of that running, you’ll get reports on where people are clicking and engaging with your landing page.
Then you’ll want to run A/B test with Craz Egg and you can do that through the WYSIWYG Editor. Make some tweaks, some changes, and then boom, start running some tests, and you can optimize your conversions. Because you know what, if you keep paying a dollar per click from AdWords, and in general, you’re only getting one lead or one sale out of a hundred clicks, you’re paying $100 per conversion. But if you can optimize your conversion on your landing page by four times using Crazy Egg, or any other A/B testing tool out there, right, you don’t have to use Crazy Egg. Now you’re paying $25 per conversion.
You see how that’s a drastic difference for inbound marketing? And that happens a lot. Countless times. I see it day in and day out. A lot of people just focus on their ad campaigns, and they forget about their landing pages. To do well, you have to do both.